Driving innovation in FinTech for over 15 years. Rooted in a deep understanding of the stakeholder ecosystem, crafting strategic frameworks and conceptual models that inform better decision-making.
Brought in by the Chief Product Officer to reshape siloed commodities platforms (Crude oil, LNG, and beyond), Vidisha led a major overhaul of the information architecture across a platform serving customers in 150+ countries.
Customers in more than 150 countries rely on S&P Global Platts for news, pricing, and analytics. Platts' benchmark price assessments underpin nearly 1,300 exchange-traded futures contracts globally.
Vidisha's analysis revealed that key user requirements could be met with refactored existing tools versus net-new applications — generating significant budget savings while accelerating delivery timelines.
CFlow is a vessel tracking and cargo intelligence tool within the S&P Global Platts ecosystem. Vidisha led the product analysis and contextual inquiry phase to identify critical UX friction points and define a prioritized improvement roadmap.
The work spanned consolidated navigation design, focused search UX, accessibility improvements for maritime contexts, and advanced filtering for vessel data across global shipping lanes.
Designed a unique story-telling and experiential research installation for Bank of America using life-size digital personas. The experience allowed clients to think through product positioning by demonstrating active engagement and characterizing different customer segments.
The output created clear user journeys from a deeply human foundation — enabling more precise product and service decisions driven by empathy rather than assumption.
Facilitated executive brainstorming at EY's Wavespace Client Experience Center for the data amalgamation strategy behind S&P Global's $40 billion acquisition of IHS Markit — one of the largest data and analytics mergers in history.
Conducted design thinking workshops across global teams in London, Spain, and New York for Subject Matter Experts, Technologists, and C-Suite Executives to brainstorm the next phase of the Platts platform.
Conceptualized and produced a video showcasing a genius bar–style environment for financial advisors — a compelling future-state visualization of the Morgan Stanley branch experience reimagined for modern client expectations.
Delivered alongside interactive prototypes to bring the vision to life for executive stakeholders, bridging the gap between conceptual strategy and tangible, testable product direction.
Designed a modular, flexible FinCrime technology platform to help financial institutions meet regulatory obligations and achieve better compliance outcomes while reducing operational costs.
The platform addressed the estimated $7.4B addressable market in Financial Crimes compliance spend by the top 20 global banks — providing screening, transaction monitoring, and Know Your Customer (KYC) capabilities.
NYC-based. Available for strategic design and product leadership engagements.
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