Bank of America — Research & Discovery

Overview

Designed a unique story-telling and experiential research installation for Bank of America using life-size digital personas. The experience allowed clients to think through product positioning by demonstrating active engagement and characterizing different customer segments.

The output created clear user journeys from a deeply human foundation — enabling more precise product and service decisions driven by empathy rather than assumption.

Approach

Life-size digital persona installations for stakeholder engagement
Experiential story-telling to illustrate customer segment behaviors
Clear, actionable user journey outputs for product teams
Research findings enabling data-driven product positioning