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Case Study · 01 — Platform Transformation

S&P Global Platts Platform

Rationalizing a tangle of siloed commodity tools into one unified, modernized platform experience — an overhaul of information architecture and persona-driven personalization for the markets that price the world's energy.

Platform StrategyUX DesignInformation ArchitectureFinTech · Commodities
Platts platform desktop and mobile experience
At a Glance

The scale behind the redesign

150+
Countries served
~1,300
Futures contracts
benchmarked to Platts
+29%
Subscriber growth
in the first year
$950M
2021 revenue
+8% YoY
01 — The Mandate

Change agent in a product transformation

Customers in more than 150 countries look to S&P Global Platts for news, pricing, and analytics to bring transparency and efficiency to markets. Platts' commodity benchmark price assessments are the basis for nearly 1,300 exchange-traded, cash-settled futures contracts.

I was brought in by the Chief Product Officer to reshape the siloed commodities verticals — Crude Oil, LNG, and beyond — rationalizing legacy tools and data complexity into a single modernized platform, through a major overhaul of information architecture and persona-driven personalization.

Digitization can help the oil & gas industry cut capital expenditure by 20% and improve global cash flows by $300 billion in the next five years.— McKinsey research, 2019
Platts product organization across commodity verticals
The product organization — commodity verticals over shared platform, enterprise & strategy layers
02 — Discovery & Ideation

Grounding the platform in real user need

Before a single screen, I ran design-thinking workshops across global teams in London, Spain, and New York — bringing Subject Matter Experts, Technologists, and C-Suite Executives together to brainstorm the next phase of the Platts platform. In parallel, I interviewed Traders and Analysts directly and consolidated the findings in Airtable and Tableau.

Design thinking workshops and whiteboard sitemap
Executive design-thinking workshops · London · Madrid · New York
Consolidated UX research nuggets in Airtable
Primary research consolidated into a tagged "UX Nuggets" base
Trader and Analyst journey comparison with verbatim quotes
Trader vs. Analyst service journeys — mindsets, capabilities, and verbatim needs mapped side by side
03 — Design Process

Two drivers for growth, mapped end to end

Leveraging the research, I distilled two clear drivers for platform growth — and discovered that real-time Market Insights data was the very starting point users engaged with. I translated the findings into a full sitemap and Market Insights data flowcharts.

01
Growth Driver

Real-time Market Insights

Surfacing live pricing, benchmarks, and commentary as the entry point to the platform — the first thing users reach for, made fast and findable.

02
Growth Driver

Charting

A TradingView implementation let commodity topic pages and news be charted directly — supporting futures and forward-curve trading across multiple exchanges and commodities.

03
Efficiency Win

Refactor over rebuild

My analysis showed key requirements could be met with existing, refactored tools rather than net-new applications — creating significant savings on project budget.

Platts platform sitemap
Platts sitemap — unifying siloed commodity tools into one architecture
TradingView implementation with related news
TradingView implementation — charts wired to related news and reference data
04 — Style-guides & Playbooks

A repeatable system for quality releases

I deployed and managed a UX team to produce hi-fidelity and north-star prototypes as a repeatable process — then codified how we worked so the quality would hold release after release, aligning weekly with the broader S&P Global creative leadership on cohesive style-guides and backlog priorities.

A
Toolkit

UX Playbook

A toolkit for intentional product releases — imparting design-thinking methodology and client-centricity so teams could ship deliberately and consistently.

B
Engineering Handoff

Style-guide mini-site

Living documentation for engineers: redlines, annotations, components, and responsive layout guides — guidance available on a dedicated mini-site.

High-fidelity dashboard screen
Hi-fi dashboard — configurable widgets, assessments, and live market commentary
High-fidelity analytics home screen
Analytics Home — fundamentals, supply & demand, and research in one north-star view
05 — Test & Iterate

Lean loops, failing fast

We tested with internal and external audiences to eliminate the high cost of building the wrong thing — using an F-pattern lens for design solutioning, a hypothesis backlog of features to polish or sunset, and continuous validation with product management close to the customer.

F-pattern eye-tracking heatmap over the news experience
F-pattern attention mapping over the News & Insights experience
Design goals
  • Ease of locating desired data
  • Key content at first glance
  • Finding relevant data efficiently
  • Incentivizing users with related content
  • Becoming the go-to knowledge base
Content priorities
  • Top news
  • Benchmarks & key price assessments
  • Global page filters
  • Price pages with news & related prices
  • Chart builder with reference data
06 — Outcomes

From PDF prices to an award-winning platform

In 2019 prices went out by email as PDFs. By 2020 that was a net-new system shipping continuous, iterative releases — the award-winning launch of Platts Dimensions Pro, a desktop and mobile baseline spanning all commodities and analytical data, soon relaunched with Search, Market Insights, Dashboards, Benchmarks, Charting, and Alerts as Platts Connect.

2019 · Before

Prices via email PDFsStatic, siloed, delivered after the fact
Fragmented commodity toolsSeparate logins, separate data models
One-size deliveryNo personalization by role

2020+ · After

Net-new unified platformContinuous, iterative releases
Platts ConnectSearch, insights, dashboards, charting, alerts
Persona-driven experienceTailored to Traders & Analysts
+29%
Subscriber increase
refactoring market insights delivery
$950M
2021 revenue — an 8% increase
from design implementation
Award
Winning release of
Platts Dimensions Pro
The relaunched Platts platform across desktop and mobile
The relaunched experience — one platform across desktop and mobile
The Takeaway

A siloed toolset became one platform.

By rationalizing legacy tools, grounding decisions in trader and analyst research, and building a repeatable design system, the Platts platform shifted from static PDF prices to a personalized, real-time market experience — and the business results followed.

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